The concept of an elevator pitch originated from the idea that if you found yourself in an elevator with a person of influence, you should be able to succinctly convey what you do or the value you bring within just a few floors. However, if you are in a confined space with someone, the last thing you should do is pitch. Instead, see this as an excellent opportunity to make a genuine connection.
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Engaging Your Audience
1. What would you say is the best way to start a presentation? How quickly do you get into the main topic?
The beginning of the presentation is your prime real estate. It’s when your audience decides if you are worth paying attention to or not. In my workshops, I call this the HOOK. You can do this by either asking a question, making a bold statement or telling a story that relates to your topic.