Category: Personal Branding
“A successful branding program creates the perception that there is no product on the market like yours.” ~Al and Laura Ries
We hear so much about the importance of personal branding, but what does that really mean for you? As Jeff Bezos of Amazon explains, “A brand for a company is like a reputation for a person.”
Put simply, your brand is what comes to mind when people think about you;
I was listening to NPR last week, and thought their piece on Dressing for Success was excellent. My motto has always been, “Just because anything goes, doesn’t mean it should apply to you.” Here are some of the highlights.
Clothing changes interaction dynamics
We’re all aware that the way we dress and present ourselves has an impact on the way others see us. But what’s more, that can have a real impact on the outcome of our interactions with others.
We hear so much about the importance of having a personal brand, but what does that really mean? Put simply, your brand is your reputation, which is the culmination of almost everything you have ever done and said. As Amazon’s Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.”
The reality is, you already have a reputation and you are being “branded” whether you are consciously involved in the process or not.