When striving to make a more significant impact on your audience, whether you’re speaking in front of a large audience or simply speaking up in a meeting, either virtually or in person, having a solid grasp of presentation skills is extremely important.
Who is the audience?
Understanding your audience is critical to if you’re going to have the maximum impact and master your presentation skills. The first thing you determine is who you audience is —
I recently had the pleasure of working with a group of salespeople for a large retailer. Each participant had been a winner in their particular store for selling the most warranties.
What did they all have in common? What differentiated them from their less successful colleagues?
The one thing they all had in common was PERSUASIVE PRESENCE. Each of them had the ability to persuade and influence their target audience,
Awkward encounters come in many forms, but the two that can cause the most discomfort are those when you are greeted by someone who treats you like an old friend when you have no idea who they are or how they know you and, conversely, when you clearly remember that you have been introduced to someone several times, and they look at you blankly when you greet them.
Do you ever feel so tired that you literally can’t move?
Do you ever wonder if you are experiencing a level of “burnout?”
Do you ever wish the weekend was just one more day and you still had just one more hour of sleep before you had to wake up?
A couple of months ago, I was so overwhelmed with fatigue that I decided to consult a physician.
Isn’t it fascinating that while so much goes right, our minds will still focus on the one thing that doesn’t? If you are anything like me, you chastise yourself endlessly when things don’t go perfectly.
That’s what happened to me recently, when a guest I had booked left the CNN set just just before his second interview. It turned out his phone was off, and he hadn’t seen my texts giving him his updated schedule.
I wanted to share the following blog with you that I wrote with Lori Milner about the importance of googling yourself, and understanding the digital brand you’re projecting.
Forget what people say about ‘vanity searching’ or ‘ego surfing’, to google yourself is neither about vanity nor ego. If you’re serious about your professional presence, about owning your space in the virtual world as much as you are about owning it in the physical world,
Talking about first impressions. Have you ever watched two young children meet each other for the first time? They are usually introduced, look each other warily up and down for a few seconds and then one says something like, “Do you want to go and play on the trampoline?” Sometimes, prompted or not, it is off they go. Give them exactly three minutes and they are chatting and playing away,
When giving a presentation, one of the most important factors of success is the ability to make your audience feel like you’re genuinely connecting with them and interested in their needs. If they don’t feel like the information you’re giving them has been personalized – if it feels like a memorized speech – you’re likely to lose their interest. Instead, try to make them feel like you genuinely want your presentation to connect with them.
