Life the last few weeks has truly been extraordinary. I started my 08 with a trip to LA, where I had the pleasure of working with a wonderful group of Ad Sales planners. The focus was on Maximizing Your Presentation Impact……and we had such fun doing it. I particularly liked the Presentation HOOK that one of the participants came up with, who was selling True TV, which is the rebranding of Court TV. He said that reality TV was less enjoyable because it had become so contrived and staged,
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Engaging Your Audience
1. What would you say is the best way to start a presentation? How quickly do you get into the main topic?
The beginning of the presentation is your prime real estate. It’s when your audience decides if you are worth paying attention to or not. In my workshops, I call this the HOOK. You can do this by either asking a question, making a bold statement or telling a story that relates to your topic.