In The Seven Habits of Highly Effective People Steven Covey proposes a quite unusual thought experiment that he terms “beginning with the end in mind.” What he actually suggests is that you write your own obituary! While this may seem to be somewhat macabre, it is actually a brilliant exercise, in that in forces you to think about your legacy and how you would want to be remembered.
Give it a try: as you embark on a new year and new decade,
We hear so much about the importance of having a personal brand, but what does that really mean? Put simply, your brand is your reputation, which is the culmination of almost everything you have ever done and said. As Amazon’s Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.”
The reality is, you already have a reputation and you are being “branded”