Last week I had the pleasure of working with the CNN Bookings team on the concept of Personal Branding.
We began with the process of first looking at everyone’s strengths and unique differentiators. One of the most effective ways to do this is look back at what you consider to be your ‘blue chip’ or ‘zone moment,’ a moment of extreme personal pride.
I used Tsunami Sunday as an example. I was the guest booker on call,