“A successful branding program creates the perception that there is no product on the market like yours.” ~Al and Laura Ries
We hear so much about the importance of personal branding, but what does that really mean for you? As Jeff Bezos of Amazon explains, “A brand for a company is like a reputation for a person.”
Put simply, your brand is what comes to mind when people think about you;
Take a moment and think back to the last time you did or said something out of anger or frustration. Something that, on reflection, you wish you hadn’t done.
It’s in those moments that each and every one of us needs to become acutely aware of our internal monitoring system. Think of it as your own personal feedback system, an internal gauge that signals it’s time to pause, breathe and think about what you are about to say or do.
I thought this title would get your attention! And that’s exactly what a hook is supposed to do – immediately pique the audience’s interest.
You’ve probably heard that one of the most important elements of a successful presentation is the ability to reel the audience in from the outset and make them want to listen. But how exactly do you do that? Here are a few tips.
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There is no question that your ability to communicate confidently and authoritatively is critical to your career success. Here are some tips to make your presentations more effective.
Remember “TFD”
It’s important to keep in mind what you want your audience to be thinking,
We hear so much about the importance of having a personal brand, but what does that really mean? Put simply, your brand is your reputation, which is the culmination of almost everything you have ever done and said. As Amazon’s Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.”
The reality is, you already have a reputation and you are being “branded” whether you are consciously involved in the process or not.
I always remind people that nobody views you with the microscopic lens with which you view yourself.
There is a lot of talk about the ways in which powerful verbal communication can contribute to career success. You’ve probably heard tips like, “Minimize your ‘ums’ and ‘you knows.’” And as women, we’re often told we should stop using “apologetic” language. For example, it’s better to tell your coworker, “I’d like to meet with you later this week,” than it is to say, “I just wanted to see if maybe you had a little time to talk this week.”
