“I hate going to holiday parties,” my friend Miri complained.
“What don’t you like?” I asked.
“I’m not great at mingling, and I don’t like making small talk.”
“Anything else?”
“I get tired of telling people my life history and what I do for a living,” Miri replied.
Do you ever feel like this?
As is typical for this time of the year, a recent conversation in the 
CNN newsroom centered around the stress of shopping for Christmas gifts.
Needless to say, my colleagues and I discussed a wide range of possibilities, from trying to find the latest video game to the perfect Coach purse.
Our control room director has a young child, and when it came to choosing a gift for his wife,
I wanted to share the following blog with you that I wrote with Lori Milner about the importance of googling yourself, and understanding the digital brand you’re projecting.
Forget what people say about ‘vanity searching’ or ‘ego surfing’, to google yourself is neither about vanity nor ego. If you’re serious about your professional presence, about owning your space in the virtual world as much as you are about owning it in the physical world,
We hear so much about the importance of having a personal brand, but what does that really mean? Put simply, your brand is your reputation, which is the culmination of almost everything you have ever done and said. As Amazon’s Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.”
The reality is, you already have a reputation and you are being “branded”
