We hear so much about the importance of having a personal brand, but what does that really mean? Put simply, your brand is your reputation, which is the culmination of almost everything you have ever done and said. As Amazon’s Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.”
The reality is, you already have a reputation and you are being “branded” whether you are consciously involved in the process or not.
I have been in front of audiences both live and virtually for all of my professional life, but even I have experienced moments of terrifying self-doubt, moments when I have broken out into a cold, heart palpitating sweat in which my usual sense of breezy self-confidence just seems to drain away. In fact, I had exactly that kind of moment just before I was scheduled to introduce media mogul, philanthropist and restaurateur Ted Turner,