The concept of an elevator pitch originated from the idea that if you found yourself in an elevator with a person of influence, you should be able to succinctly convey what you do or the value you bring within just a few floors. However, if you are in a confined space with someone, the last thing you should do is pitch. Instead, see this as an excellent opportunity to make a genuine connection.
In a world where the average attention span is that of a TikTok video, we must develop the skills to ensure our current and future customers & clients have us front of mind if the need for our products or services arises.
I recently spoke to the finance group at one of the biggest global brands in the world. The topic was Unleashing your Financial Superhero, which started me thinking more broadly about how one goes about identifying his or her superpowers. And, for that matter, what exactly are “superpowers?”
Your “superpowers” are the strengths and unique abilities you possess that set you apart. And the reality is you can’t ask others to identify your superpowers until you have identified them for yourself.
“A successful branding program creates the perception that there is no product on the market like yours.” ~Al and Laura Ries
We hear so much about the importance of personal branding, but what does that really mean for you? As Jeff Bezos of Amazon explains, “A brand for a company is like a reputation for a person.”
Put simply, your brand is what comes to mind when people think about you;
I was listening to NPR last week, and thought their piece on Dressing for Success was excellent. My motto has always been, “Just because anything goes, doesn’t mean it should apply to you.” Here are some of the highlights.
Clothing changes interaction dynamics
We’re all aware that the way we dress and present ourselves has an impact on the way others see us. But what’s more, that can have a real impact on the outcome of our interactions with others.
We hear so much about the importance of having a personal brand, but what does that really mean? Put simply, your brand is your reputation, which is the culmination of almost everything you have ever done and said. As Amazon’s Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.”
The reality is, you already have a reputation and you are being “branded” whether you are consciously involved in the process or not.
