We hear so much about the importance of having a personal brand, but what does that really mean? Put simply, your brand is your reputation, which is the culmination of almost everything you have ever done and said. As Amazon’s Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.”
The reality is, you already have a reputation and you are being “branded”
Talking about first impressions. Have you ever watched two young children meet each other for the first time? They are usually introduced, look each other warily up and down for a few seconds and then one says something like, “Do you want to go and play on the trampoline?” Sometimes, prompted or not, it is off they go. Give them exactly three minutes and they are chatting and playing away,
It’s easy to understand why so many of us feel self-conscious at times. We’re concerned about making a good impression, and we want others to see us in a positive light, so we experience a heightened awareness of how we look, what we say, and what our body language is expressing. While it’s important to be mindful of the way you present yourself and the message it sends, being overly self-conscious can actually sabotage your efforts to make a strong impression,