In a world where the average attention span is that of a TikTok video, we must develop the skills to ensure our current and future customers & clients have us front of mind if the need for our products or services arises.
Here are six ways to ensure you are offering value authentically and memorably.
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Listen
- Active listening is a crucial skill that sets memorable individuals apart. When engaging with clients or customers, genuinely understand their needs, concerns, and preferences. Ask open-ended questions, paraphrase what they say to ensure understanding, and demonstrate empathy. You establish a connection that makes a lasting impression by showing genuine interest and attention.
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Reciprocate
- Building solid relationships is a two-way street. When someone shows interest in your products or services, reciprocate that interest by learning about their business or personal endeavors. Offer assistance, resources, or connections that could benefit them. Demonstrating a willingness to give back creates a sense of mutual respect and trust that fosters memorable interactions.
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Add value
- Strive to go above and beyond in every interaction. Whether it’s providing personalized recommendations, sharing industry insights, or offering exclusive deals, find ways to add value to your clients’ or customers’ experiences. By consistently exceeding expectations, you position yourself as indispensable and memorable in their eyes.
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Reinforce/Comment on Their Social Media Posts
- In today’s digital age, social media plays a significant role in connecting and communicating. Take advantage of this platform to engage with your audience meaningfully. Regularly interact with their posts by liking, commenting, or sharing content that resonates with you. By actively participating in their online presence, you stay at the top of your mind and reinforce your relationship beyond traditional means.
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Write Someone a Genuine, Heartfelt LinkedIn Recommendation
- A well-crafted recommendation can leave a lasting impression on a professional network. When writing a recommendation, focus on specific examples of the individual’s skills, accomplishments, and character traits. Be sincere and authentic in your praise, highlighting what sets them apart and why you value their contributions. A thoughtful recommendation boosts their credibility and strengthens your connection with them.
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Present information compellingly focusing on the situation, problems, implications, and then need
- When communicating with clients or customers, structure your message in a way that resonates with their needs and concerns. Start by setting the stage with context about their current situation, then address their challenges or problems. Highlight the potential implications of these issues and the benefits of addressing them. Finally, clearly articulate how your products or services fulfill their specific needs and provide a solution. By framing your message in this manner, you demonstrate a deep understanding of their perspective and create a compelling case for why they should remember you.