Month: January 2008

Life the last few weeks has truly been extraordinary. I started my 08 with a trip to LA, where I had the pleasure of working with a wonderful group of Ad Sales planners. The focus was on Maximizing Your Presentation Impact……and we had such fun doing it. I particularly liked the Presentation HOOK that one of the participants came up with, who was selling True TV, which is the rebranding of Court TV. He said that reality TV was less enjoyable because it had become so contrived and staged,

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