Greater Impact Blog

I wanted to share the following blog with you that I wrote with Lori Milner about the importance of googling yourself, and understanding the digital brand you’re projecting.

Forget what people say about ‘vanity searching’ or ‘ego surfing’, to google yourself is neither about vanity nor ego. If you’re serious about your professional presence, about owning your space in the virtual world as much as you are about owning it in the physical world,

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Networking for a Cause: SOS Children’s Villages Event

I’m very happy to announce my participation in this exciting event, being held for a wonderful cause. Please see the information below to book your place.

nadia event Read the rest of this article

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The Greater Impact of Googling Yourself

I wanted to share the following blog with you that I wrote with Lori Milner about the importance of googling yourself, and understanding the digital brand you’re projecting.

Forget what people say about ‘vanity searching’ or ‘ego surfing’, to google yourself is neither about vanity nor ego. If you’re serious about your professional presence, about owning your space in the virtual world as much as you are about owning it in the physical world, googling yourself is an absolute necessity.

Whether you like it or not, it’s becoming standard practice for companies to google potential employees. In fact, it’s the first port of call before an interview is even conducted. If a company believes that your online persona doesn’t represent who they are, the chances are that you won’t get the opportunity to represent yourself in person.

And don’t think you’re safe from on-going online background checks even if you’re already gainfully employed. Increasingly, companies are placing more and more weight on how well their employees reflect the brand’s ethos online.

The dire consequences of negative posts or unprofessional profiles on the web are not just reserved to the highly publicized storms we’ve all heard about. It happens on a far less public scale too. Like the woman who was recently denied an internal promotion because the company felt that her Pinterest page contained some ‘suspect’ images.

If you’ve never googled yourself, do it now. Especially since Google has just made it easier for you to find out how you are depicted on the internet. Its new feature, a shortcut to personal account information that appears when you’re logged in and conduct a search of your own name, also makes it easier for you to manage privacy and security controls. You can edit what others see about you, and even ask to receive email notifications when your name is mentioned on the web.

People who are not conscious about their digital reputations are often surprised by how much information there is about them on the internet – and by how little of it is relevant to their professional profiles. Social media has become such an integral part of our culture and psyches that we almost feel obligated to document our lives and share it with others online.

However, if your virtual presence is dominated by what you had for lunch, what the weather is like, and how you can’t wait for the next weekend or day off, you have some work to do.

If navigated skillfully, the world of virtual interaction has a lot to offer. Despite its potential disadvantages, it’s a wonderful way to connect, to find others, and be found. There are plenty of smart opportunities that you can exploit to expand your professional presence, your network and your prospects.

In our coaching, we recommend LinkedIn as the channel of choice for professionals. It’s a rich source of knowledge sharing and an incredible platform to network and gain exposure. It is also a place where you can highlight who you are and position yourself as a thought leader through the articles that you publish, the content that you share, and the conversations that you contribute towards. 

We’ve all heard the saying, ‘If a tree falls in a forest and there is no one there to hear it, did it really fall?’. The modern day version is, ‘If you did something amazing and never posted it, did it really happen?’ Use LinkedIn to promote the successes in your career. Don’t ever shy away from the opportunity to show people your true value – because if you don’t tell them about it, you’ll probably never feature on the radar of people more influential than you.

Social media can be a very useful tool when it’s utilized with caution, respect, and accountability.

Always remember that everything you post can instantly boost or sabotage your personal brand. As soon as something exists in digital format, it is out of your control, so if you’re ever in any doubt, use Emma Sadleir’s ‘billboard test’. Imagine a giant billboard with your picture, your full name, and the company you work for. It’s there for all the world to see. Now imagine that what you’re about to post will appear on that billboard too. Do you still want to say it?

And once you’ve posted some of the intelligent things you have to say, once you’re done updating your LinkedIn profile and created an on-going plan for sharing and publishing content relevant to your career, once you’re done googling yourself… google yourself all over again.

Every six months.

Keep your digital reputation in check. Your career will thank you for it.

Presentation Skills To Persuade & Influence

Could You be More Persuasive and Influential Every Time You Communicate?

As the year comes to a close and you begin making plans for your 2017 programs and events, I wanted to take the opportunity to share an updated list of my Keynotes and Workshops.  Please let us know if we can work with you and your teams to have a Greater Impact every time you communicate!


  • Unleashing the Power of Your Personal Presence
  • Lighting the FIRE: Build Rapport EVERY TIME you Communicate
  • Kick Your Relationships Up a Notch
  • Brand YOU
  • Own Your Space: A Guide to Polish, Poise, and Empowerment  


  • Maximizing your Presentation Impact: Ensure you are H.E.A.R.D. by developing and delivering presentations that get results.
  • Professional/Executive/Leadership Presence: Project the best version of yourself and exude polish, poise and power.
  • Brand YOU: Leveraging the Power of Your Personal Brand: Utilize your unique strengths in a way that benefits both you and the business. 
  • What’s Your Style? Discover how personality style impacts communication.
  • Bridging Communication Gaps: Communicate with clarity and confidence in a high stakes business environment. 
  • Networking for Success: Build value-based, inclusive relationships in a diverse business environment.

I look forward to the possibility of partnering with you in 2017!

Having A Greater Impact Every Time You Communicate

Why Your Parking Experience Will Never be the Same: Lessons From One Company Who’s Doing it Right

The wonderful thing about this country is that there are opportunities everywhere. If you have a son or daughter who’s working as a valet during their school break, for example, don’t think of it as a dead-end job. It could lead to much greater things.

Recently, I had the pleasure of speaking at the Women in Parking conference, in front of a group of professionals who work in the parking industry around the country. In preparation for my talk, I interviewed numerous people from different companies. But one in particular struck me, and that was my interview with the maintenance man who manages parking at the CNN Decks, and works for the company LAZ Parking. I asked him to tell me about the company, and he said it was wonderful. I thought, if a company can get its maintenance man to praise what it does, it’s worth finding out what they’re doing right.

So I later interviewed Georgi Taja, LAZ’s Senior Vice President, and Robert DeBurro, LAZ’s  Principal and Managing Partner, about how they’ve grown their business, and how they get everyone at their company to feel loyal, and like they belong. It’s easy to get the folks at top to have that sense of loyalty, but it’s another challenge to get the staff at all levels to feel that way. Here are a few of the points they made that stuck with me the most:

-Promote servant leadership – the philosophy that you’re here to serve the people who rely on you. Georgi emphasized his belief that good leaders are good listeners. And Robert said for him, it’s all about leaving the ego at the door, and living and working together.

-They explained that their goal isn’t to have the biggest company, but to create opportunities. Valet parkers with LAZ can rise through the ranks and support their families. Georgi and Robert wanted to create an environment where that could be possible.

-For them, money is a result, it’s not the focus. The real goal is to make a difference in people’s lives. And they strive to continue growing the business in order to do just that. 

-They also believe strongly in developing leaders. They do this through mentoring and promoting the philosophy that success comes through experience and learning from your failures.

This is a company that lives by its core values of honesty, integrity, and respect. They reinforce these principles through LAZ University, a management school where managers have the chance to share, live, and learn to thoroughly understand the values of the company. While this doesn’t generate revenue, it does create goodwill, loyalty, involvement, and “buy-in” among the employees. Georgi and Robert told me an extraordinary story of a young man who had started with the company as a part-time security officer and valet, and is now a director of operations.

What struck me most about both Georgi and Robert is that they are committed to improving the lives of their employees and providing employment opportunities. Every person in the office voluntarily told me how much they enjoyed working for this company. They believe in the philosophy that a rising tide lifts all boats. And they believe in making a difference.

I recently attended a Laz clients appreciation luncheon, where I met Larry Bowman, Vice President of Stadium Operations & Security at Atlanta’s SunTrust Park, where the Atlanta Braves play. Larry says that what he finds so exceptional about Laz is their, “innovation and forward thinking.” Larry went on to comment that, while any company can park cars, few companies would be as dedicated to creating a positive parking experience for Braves fans as Laz. And this, of course, will be an important part of the visitor experience when the 2017 baseball season starts on April 14.